KBL unveils holiday beer festival

By Peter Ochieng

The Kenya Breweries Limited (KBL) through its beer brands has kicked off the festive season celebrations, with a campaign dubbed ‘Beer Fest’ to signal the official entrant into the Christmas and New Year festivities.

The campaign which kicks off this month with exciting offers for Black November across e-commerce platforms and various retail stores, will run into December.

To enhance the consumer experience, the campaign will also include over 500 on and off trade activations across the country, and five elevated experiences in selected outlets.

According to Christine Kariuki, Marketing Manager, Tusker, the festive season is a time for family and friends to come together and celebrate the achievements through the year.

“We want to be at the centre of those celebrations. Through the Beer Fest campaign, we want to usher in the festivities in style by giving our consumers a chance to enjoy offers on our beers and elevated experiences,” she said.

During the two months of Beer Fest, KBL has scaled up e-commerce to ensure consumers are able to get the beer offers on various e-commerce platforms including Ke.thebar.com, Jumia, Chupa Chap Oaks & Corks, Front door, Glovo as well as Carrefour, Naivas, Quickmart, and Chandarana.

Throughout the month of October, KBL rewarded consumers with exclusive promotions, online flash sales and discounted experiences, making the offers accessible to all Kenyans and creating a sense of community.

This festive season KBL extends similar exciting offers on their products and looks forward to creating more experiences to connect with their consumers over the holidays.

Details on the experiences will be available on the brand pages. Last week, two sorghum farmers from Homabay County were gifted ploughing machines during Senator Keg's 20th anniversary celebrations held in Kisumu.

Christopher Okwacho and Jenipher Atieno, both abled differently were gifted the machines which can also be used for weeding, during the celebrations at KBL plant in Kisumu.

The duo, affiliated to the Global Labour Program (GLP) are among the over 45,000 farmers across the country contracted by KBL to supply sorghum, a key raw material in the manufacture of Senator Keg.