Kenya Breweries unveils festive season campaign

By Peter Ochieng

Kenya Breweries Limited (KBL) has unveiled a festive season campaign for spirits and reserve brands, with emphasis on essence of reuniting with loved ones during the December festive season.

Dubbed "Its a wrap," the campaign is designed to inspire KBL consumers, offering them the perfect opportunity to craft enduring memories and rejoice with family and friends during the festive season.

Eight brands will be participating in the campaign, including: Johnnie Walker, Gilbeys, Smirnoff TM, Singleton, Tanqueray, Gordons, Black and White, and Don Julio.

Jean Okech, Head of Marketing, Spirit, East African Breweries Limited (EABL) said their customers have an opportunity to end the year in style.

“We're thrilled to offer our consumers an extraordinary campaign, providing the ideal opportunity to wrap up the year in grand style. It's about rekindling connections with family and friends, honouring triumphs amidst a notably challenging economic year for most Kenyans. The Christmas season symbolizes anticipation—anticipation for cherished gifts, joyful moments, and celebrations. Our campaign aims to infuse these moments with an extraordinary spark."

The upcoming campaign will be offering consumers the chance to access discounted prices on a range of participating brands.

The exclusive deals will be available through Ke.thebar.com, the E-Commerce platform as well as social media platforms of the participating brands and KBL’s official websites.

According to a press release issued on Saturday, consumers will have the opportunity to get custom made wrap papers which they can use to wrap gifts for their loved ones.

The wrap papers will be available at all KBL pop-up stores and every outlet that will be selling the gift packs.

“The festive season is a time for gift-giving, and alcohol often tops the list of popular choices. Keeping this in mind, we're thrilled to introduce a custom-made wrap paper for our consumers to purchase personalized gift hampers, offering consumers a delightful option for their loved ones. Beyond the alcohol selection, we're committed to fostering a culture of giving back. As part of our gifting initiatives, our packs will also contain seedling packs, allowing consumers to contribute to our environmental sustainability agenda while spreading the holiday cheer,” added Okech.

The festive campaign will host a series of activities across the country which include wrap parties, and activations in select outlets to sustain the festive cheer for the two months period of the campaign.