Airtel Kenya launches 'GB kwa GB' campaign

By Peter Ochieng

Airtel Kenya has announced a new free data campaign dubbed “GB kwa GB.”

The campaign, the telecommunications company said, is aimed at fueling the digital revolution in the country by enabling Kenyans upgrading their phones to experience the improved network.

"This offer is available for all customers who join Airtel Network with a new smartphone and existing Airtel customers upgrading from a feature phone to a smartphone," the company said in a press release.

Previously, the company launched ‘Internet Mashinani’ whereby it subsidized the prices of its 4G home broadband devices and pocket Mi-Fi, enabling Kenyans in remote areas to access fast and convenient internet.

With many Kenyans embracing the digital age through consumption of digital content and information on the go, smartphones are proving to be a must have.

The company said the the "GB kwa GB" incentive is another offer to drive digital inclusion. Key features of the "GB kwa GB" campaign includes free 1GB data every week for six months.

To enjoy this offer, the company stated, a customer needs to top up a minimum of Sh50 weekly, making the offer both accessible and affordable to a broad range of users.

The free 1GB data is valid for 3 days.

"Eligible customers for the "GB kwa GB" free data offer include new smartphone users joining the Airtel network, existing customers upgrading from feature phones to smartphones, and those switching from 3G devices to 4G or 5G smartphones."

To check on their eligibility, customers can dial *544*8# on their Airtel line.

Ashish Malhotra, Managing Director of Airtel Kenya, stated that Airtel Kenya’s investment in cutting-edge network technology is only meaningful if it reaches the hands of every Kenyan.

“The GB kwa GB campaign reflects our commitment to empowering more Kenyans to be a part of the growing digital economy. We are committed to supporting the digital inclusion agenda, but not only through investing in infrastructure, but also making it worthwhile for our customers to acquire smartphones and experience the convenience of the digital age."

"By continuously providing affordable data offerings, Airtel aims to bridge the digital divide and provide unparalleled access to digital opportunities," he added.

Kenya is experiencing an upward trend in the adoption of smartphones.