Airtel Kenya unveils ‘data imedata’ campaign

By Peter Ochieng

Airtel Kenya has launched ‘data imedata’ campaign offering their weekly and monthly data customers up to 50% more data.

The price points range from Sh50 to Sh1000. Airtel Kenya in a press release termed the campaign as a Christmas offer that aims to offer customers affordable, reliable and convenient data services.

Airtel Kenya Managing Director, Mr. Ashish Malhotra commented on the launch, stating, “Over the past few years, we have seen steady growth in data subscription and usage. Our primary goal is to ensure that all our customers consistently enjoy affordable, convenient, and market-leading services that evolve with their needs.”

“As we continue to serve our customers in the digital space, we remain flexible and adaptive to meet their diverse demands. These new data plans are designed to provide enhanced capacity, offering more seamless and reliable connections,” he said.

The amazing data weekly and monthly customers, the Managing Director said, will enjoy increased data offerings at the same price points as before, experiencing enhanced online experiences and seamless connectivity.

Data ‘imedata’ campaign addresses the growing data needs of customers, giving them more data for the same price.

The revamped plans also include Free WhatsApp, allowing customers to stay connected with friends and family at no extra cost.

Additionally, customers can gift bundles to other Airtel users and extend bundle validity by purchasing another bundle before the current one expires or selecting the auto-renew option.

Under the new structure, the amazing monthly 250 plan will remain unchanged in terms of data allocation but will drop in price from Sh300 to Sh250.

According to the Communications Authority of Kenya, data remains a key driver of internet uptake in the country, accounting for 97.2% of total subscriptions.

The growing consumer demand for high-speed internet has accelerated the expansion of both 4G and 5G networks across Kenya.

This campaign is part of Airtel’s broader efforts to fuel the digital revolution and drive digital inclusion across the country.

The Amazing Weekly and Monthly data plans are available for purchase via USSD *544# or the My Airtel App.