Standard Group acquires exclusive rights to broadcast 2024/25 Premier league matches in Kenya

Nairobi, 

Friday, 23 August, 2024 

McCreadie Andias 

The Standard Group PLC has acquired exclusive rights to broadcast the 2024-2025 English Premier League season in the territory of Kenya.

"The standard Group is pleased to announce that we retain the exclusive radio broadcast rights for the English Premier league in the territory of Kenya, for the 2024/ season." A statement by the standard read. 

The matches will be broadcasted on the media house's three radio stations; Radio Maisha, Spice FM and Berur FM.

The Company says the exclusive license means that no other radio broadcaster is authorized to transmit or broadcast English Premier League matches within the territory of Kenya. 

They warns that any radio station that will attempt to transmit the matches with exclusive authorization will be subjected to legal action. 

"This exclusive lisence means that no other radio broadcaster is authorized to transmit or broadcast English Premier League matches within the territory of Kenya. 

Any Unauthorized broadcasting or attempts to transmit these matches on radio will constitute a violation of our exclusive rights and will be subject to legal action."The notice read. 

How does the Premier League distribute its broadcast rights?

Live audio-visual broadcast rights are sold in three-season packages through a heavily regulated auction process.

The rights are sold on a collective basis, rather than individually by each Club.

For the three seasons 2019/20–2021/22, 200 live matches per season were split into seven packages (labelled A-G) of either 20 or 32 matches for domestic broadcast partners.

Each represented a specific time slot in which matches can be broadcast.No single broadcaster was permitted to purchase all seven.